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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email us at info@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
How do some of the top brands like Netflix, Nike, and Disney drive audience participation and fandom? We find out in this episode, where we look back at one of our favorite conversations from last year with Alyssa Bonanno, the Chief Creative Officer and Founder of next-gen creative agency Better Half.
To Build a Fandom, It Must Be Fandom-Led
Audience participation and engagement are crucial for the consumer and entertainment brands that Better Half works with. But what’s the key to tapping into those fandoms? For Alyssa Bonanno, the trick is being “fandom-led.” She joins the show to share how her agency fosters great working relationships with huge brands and their audiences to drive results.
We hear how the small-but-mighty team thrives, the benefits of intentional hiring, and how her agency manages consistently high-quality social output for brands. Alyssa gives us some backstory on how she built her team, Better Half’s own strategy for success, and why she believes you need to take big swings on social to get noticed.
In This Episode:
- 1:32 – An introduction to Better Half
- 3:35 – Excelling for big clients in a boutique agency
- 6:07 – Sustaining community engagement with Netflix
- 9:46 – Matching Netflix’s identity on social
- 12:15 – Operating in the niche vs mainstream
- 14:09 – Intentional hiring for difficult roles
- 19:47 – Alyssa’s team structure decisions
- 21:45 – How Better Half showcase their culture
- 25:10 – Better Half approach to social
- 28:32 – How Better Half uses Substack
- 30:14 – Where to find Alyssa and Better Half
- 33:09 – Alyssa answers the Final Two
Quotes From This Episode:
“When you’re getting into the world of building fandoms, it needs to be fandom-led.” Share on X“If you have the option, take big swings on social.”
“We’ve fostered a lot of long-term relationships, amplified our existing skills and built a small-but-mighty team of intentional hires.”
Resources:
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