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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Andy Sernovitz, CEO of SocialMedia.org, joins the Social Pros Podcast to discuss the core elements of a successful social media community.
Narrowing Your Social Media Community
As a business, you may find it easy to fall into the mindset of trying to reach everyone. After all, you have a great product, so shouldn’t you try to reach as wide of an audience as possible?
A wise marketer, however, understands that this is not the case, and in fact, the path to growth and success lies in identifying and targeting your specific, ideal customer. The same is true when it comes to a social media community. Andy Sernovitz of SocialMedia.org believes that a truly great social media community should explore only a small number of topics so that members can go in-depth.
No matter the subject, if you are starting or managing an online community, narrowing your focus will ensure that your members can go deep on the topics that matter the most with others who share their specific concerns.
In This Episode
- 05:50 – How SocialMedia.org went from being the “Blog Council” to being an all-encompassing community for social media professionals.
- 09:14 – Why a good social media community requires management.
- 16:19 – Why deep social media communities need face to face interaction.
- 17:36 – How SocialMedia.org has evolved as social media has drawn larger budgets and more focus from corporations.
- 21:39 – How the ethics of advertising have evolved with social media.
- 24:53 – Why social media and word of mouth are not the same thing.
- 29:44 – Why story is so crucial when the quality gap narrows among competing products.
Quotes From This Episode
“For a community to have longevity, it has to be managed.” — @sernovitz
A great community needs narrowness. That means fewer topics and similar people, so you're having deep, rich conversations about fewer things. Click To Tweet
“Social media is a tool, a way to deliver a message. Word of mouth is a bigger idea that sits on top of it.” — @sernovitz
Resources
- Find out more about SocialMedia.org here.
- Get the new State of Marketing Report from Salesforce here.
- See the BreadBot from Wilkinson Baking Company here.
See you next week!
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